How To Reach Your Beauty Consumer

Unite Socially Blog   •   February, 2017

Staying on top of trends to reach your beauty consumer is more important than ever. Having an online presence means a lot more today than just posting product images with a link. Your online consumer is digitally savvy and waiting for you to impress them with not only your marketing strategy but your customer service. Here are some ways to make sure you reach your beauty consumer.

Email Marketing Campaigns

Having a strategy behind your email marketing is paving the road to success. Sending out random emails will get you some traction but impressing the boss with a high open rate (that converts sells) will get you a raise. Thinking about what your consumers need and doing your research through respected sources like Statista can really help you perform.

Location Specific Advertisements

Geotargeting your advertisements are going to help you narrow down your ideal audience by location. This will help you strategize your marketing efforts better for campaigns to come if you view and analyze your data correctly. Understanding where your target audience resides and how they shop online will help you reach your beauty consumer at the right time. If your ads are hitting your market accurately, you will see an increase in foot traffic to your store and or online platforms.

Responsive Website

More than 72% of the population browses for online deals and checks reviews via their mobile device. Making sure that you have a website that is mobile friendly is crucial for reaching your online consumer. Having a responsive website helps you through search and natural SEO. If you have a site that is between 3-5 years old, it might be time to think about updating it.

For more information on how to get your website or online marketing up to speed please feel free to contact us for a free channel and website review. All of our services can be found here.

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Focus on The User

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2017-07-18T19:52:26+00:00 May 18th, 2017|Latest Articles|